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Deck BWL · website builders

Small-business website builders, chip by chip

Plain write-ups on the platforms a small business builds its site on — what each editor lets you move, what the plan really costs, and what you keep if you leave.

Ref BWL-00 · drawn chip · 9 fields cut

This deck is new and nothing is published yet. No write-ups, no comparisons, nothing to read here today — the fields below are the ground the site is being cut to cover.

The same deck, laid flat

Nine fields cut into this deck

Each chip is one subject the site is being built around. None of them opens onto anything yet — they are listed so you can see what will be here before deciding whether to come back.

BWL-01 · field 01 of 09

Drag-and-drop builders

The editors themselves — how much layout control each one gives you, and where the template stops bending.

Builders
BWL-02 · field 02 of 09

Templates and themes

What a starter template actually locks in, and how far a small business can take one before it needs custom work.

Templates
BWL-03 · field 03 of 09

Selling and checkout

Carts, payment processing and transaction cuts, for shops small enough that the cut matters.

Ecommerce
BWL-04 · field 04 of 09

Domains and hosting

What is bundled, what is billed separately, and what you keep if you leave the platform.

Infrastructure
BWL-05 · field 05 of 09

Plans and what they cost

Where the tiers split, which features sit behind the next one up, and what renewal looks like.

Pricing
BWL-06 · field 06 of 09

Speed, SEO and structure

Page weight, metadata control, redirects and the parts of the URL structure a builder will not let you touch.

Performance
BWL-07 · field 07 of 09

Moving a site in or out

Exports, content portability, and what a platform hands back when you take the site elsewhere.

Migration
BWL-08 · field 08 of 09

Booking, forms and email

The built-in tools a service business ends up needing, and when a separate tool is the cheaper answer.

Features
BWL-09 · field 09 of 09

Building it or hiring it out

Where a builder stops being the sensible option and a designer or a developer starts.

Decisions
Three chips turned over
Reverse · Spec 01

No scores on any chip

Reference codes mark a chip’s place in the deck and nothing else. Where builders get ordered here, they are ordered in words with the reasoning shown, and no chip is printed as the best of the deck.

Reverse · Spec 02

Prices quoted, not guessed

Plan prices, limits and transaction cuts move constantly. Anything stated will come from the vendor and carry its date, or it will be described in words rather than a number.

Reverse · Spec 03

Affiliate links disclosed

Some links earn a commission. That never sets the order of the deck, and it is stated on every page where it applies.